| Advocates (AKA Champions) |
| People you recruit, or people who seek you out to help promote U Giving Days. They get their own URL link from GiveCampus to share on their own personal social media accounts to advertise and solicit peers for Giving Day. They are essentially influencers and cheerleaders for your Giving Day fundraising project. |
| Challenge |
| When a donor provides money that will be used to encourage donations. Challenges “unlock” when your project hits the specified amount of donors or dollars. When it “unlocks” the Challenge Donor’s money is then automatically added to your project’s total. |
| Donut Video |
| A video produced by University Marketing and Communications to be used in marketing materials to promote giving to your project. These are filmed at the Alumni House and UMC creates the opening and closing, branded parts of the video. You provide a speaker and script and the UMC team records your speaker’s message. Then they insert that message in between the branded opening and closing, thus you fill the middle of the donut. |
| GiveCampus |
| The platform that houses the U Giving Days campaign. This is the platform you log into to update your landing page. |
| Landing Pages |
| This refers to the webpage you are building within GiveCampus. You put all of your campaign’s information into GiveCampus to update your webpage and then share the link with donors to send them to your page to donate. |
| Lead Donor |
| A donor who provides a gift of at least $1,000 prior to Giving Day to be added to your campaign’s donations at some point throughout Giving Day. (Prevents $0 campaign results). |
| Marketing Toolkit |
| Your one-stop resource for all U Giving Days visuals, templates, and messaging guides. The toolkit includes logos, graphics, samples, email banners, and brand guidelines. Everything you need to create consistent, on-brand content and make your campaign a success. |
| Match |
| When a donor offers to match donations by others, either dollar for dollar, at some other ratio, or dollar amount per donor. The matching gift donor’s funds are added to your totals each time a gift that is eligible for the match is made. The donor can specify that they will match dollar for dollar up to $X, so there is a cap on the amount they intent to give. *Often, donors give the entirety of the funds even if the match isn’t met, but it’s important to confirm the donor’s intent in this area. |
| Content Creation Labs |
| A two-day event hosted by our marketing team to create high-quality content in advance, with full support from our team. This is your opportunity to capture the stories, visuals, and energy that will make your U Giving Days campaign stand out. |
| Campaign |
| Comprehensive term that encompasses your area’s U Giving Days efforts and what you are raising money for. |
| Stewardship |
| The act of thanking and appreciating donors and volunteers. This can be done via handwritten notes, videos, calls, emails, etc. It’s important to have a plan for stewarding your Giving Days donors throughout the year. |
| Swag |
| Branded items like shirts, stickers, or tote bags, designed to promote U Giving Days, build excitement and create visibility across campus. Swag helps your team and supporters show their spirit and spread awareness. |
| Swoopy Awards |
| Post U Giving Days awards for peer-nominated recognition for accomplishments throughout the campaign planning and execution process. |
| Teams Channels |
| Primary source of Giving Days communication. Announcements, deadlines, and important information will be shared here. Collaborative chat resource to ask/answer questions and share ideas. |
| The Hub |
| Website and primary home for resources for all things U Giving Days. |
| Tiers |
| Campaigns in GiveCampus are built in tiers. For U Giving Days, tier 1 is the main campaign landing page. Tier 2 are the “buckets” where campus areas will be split into. Tier 3 is for the campus area itself, your campaign will be a tier 3 campaign with the ability to have multiple fund designations for your donors to choose from. |
| Tracks 1 and 2 |
The two campaign building options for U Giving Days participants to select from.
- Track 1: Do it yourself. You will be given access to GiveCampus so you can login and add your own content to your page
- Track 2: AG builds it. You will submit a form with the content you’d like to add to your page and the AG team will build your page within GiveCampus for you.
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| U Giving Days |
| 48 hours of campus-wide fundraising efforts via crowdfunding. |
| Unique Tracking Links |
| URLs created in GiveCampus that offer useful data about clicks, dollars, and donors generated with activity from these links. |
